Who is The Medium Run for?
Short answer, of course, is that it’s for you. But the long answer is that it’s for my boss. One of my personal hobbyhorses is that you should always know your intended audience. They don’t have to be...
View ArticleNext gen of online comments: in-line comments
I’m late to this party, but if you haven’t seen the comment system on Jack Slocum’s blog, you gotta. I’m not sure it lends itself to news, since it requires that click to view, but this is still...
View ArticleWhy the general audience exists
One word: classifieds. By now, most people in the news business know that the collapse of classified revenue is the biggest financial threat newspapers face in the short term. But many fail to realize...
View ArticleThe difference between topical journalism and advocacy
Advocates give a shit. Journalists can’t afford to. As the editor of a topical startup, I’m easily mistaken for an advocate on behalf of my audience. It’s true, there’s a strong resemblance: like an...
View ArticleWhy the top 12 best words to put in your headlines will unlock the secret to...
I think, based on the accompanying video, Matt Thompson pulled this list of the “12 most interesting headline words” out of his proverbial ass. Whatever. In Thompson’s case, that’s regularly enough to...
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